Google Ads Remarketing Tutorial

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Google Ads Remarketing Tutorial



Check out our Google Ads Remarketing Tutorial for 2019. We go over Google Retargeting Ads and how to create Remarketing Audiences based on your website traffic, YouTube channel, and more. Google AdWords Remarketing has been one of the best display advertising strategies since the feature was released, and it continues to be a best practice.

We go over the Google Ads Remarketing Setup for 2018-2019 and beyond. You can learn exactly how to create Google Remarketing Audiences using Google Analytics or Google Ads.

Google Ads Remarketing:

We start by showing you the Audience Manager section in Google Ads. From there, we go into Google Analytics and make sure our Google Ads and Google Analytics accounts are linked. Once your accounts are linked, you want to make sure you have Remarketing enabled in Google Analytics, which will allow you to create audiences and publish them to your Google AdWords account.

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Google Ads Remarketing Tag – You don’t actually need to use the Google Ads pixel to create your audiences. We show you how to do everything through Google Analytics, which is much easier because you generally want Google Analytics set-up on your website regardless.

Google Ads Remarketing Cost – The cost is no different than your standard Display Campaigns, all you need to do is set-up your audiences and target them like you would Custom Intent audiences, In-Market audiences, Affinity audiences, and more. We highly recommend using smart bidding strategies like Target CPA or Target ROAS so you can drive leads, sales, and conversions.

How to Set-Up Google Remarketing – First, you want to make sure you have a source for creating audiences, whether you use the Remarketing Tag or Google Analytics. Then, you want to set-up your audiences and publish them in Google AdWords. There are a variety of audiences you can create. Once you create your audience, you can set them as your targeting in your Ad Groups as you create a Google Ads display advertising campaign. You can also use Remarketing audiences for search ads and for your video ads. We focus more on Remarketing lists for display ads.

Remarketing Lists – Our Google ads retargeting tutorial will show you exactly how to create lists of audiences based on your website, app, videos, and more. Once you create the lists, whether you want to target people who have visited specific pages, new users, returning users, and more, you can easily target them in your campaign.

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