Check out our Google Ads Remarketing Tutorial for 2019. We go over Google Retargeting Ads and how to create Remarketing Audiences based on your website traffic, YouTube channel, and more. Google AdWords Remarketing has been one of the best display advertising strategies since the feature was released, and it continues to be a best practice.

We go over the Google Ads Remarketing Setup for 2018-2019 and beyond. You can learn exactly how to create Google Remarketing Audiences using Google Analytics or Google Ads.

Google Ads Remarketing:

We start by showing you the Audience Manager section in Google Ads. From there, we go into Google Analytics and make sure our Google Ads and Google Analytics accounts are linked. Once your accounts are linked, you want to make sure you have Remarketing enabled in Google Analytics, which will allow you to create audiences and publish them to your Google AdWords account.

Google Display Ads Tutorial 2019:

11 Google Display Ads Strategies 2019:

Google Ads Audience Targeting:

Google Display Network Targeting Methods Explained:

Google Ads Tutorial 2019:

Google Ads Remarketing Tag – You don’t actually need to use the Google Ads pixel to create your audiences. We show you how to do everything through Google Analytics, which is much easier because you generally want Google Analytics set-up on your website regardless.

Google Ads Remarketing Cost – The cost is no different than your standard Display Campaigns, all you need to do is set-up your audiences and target them like you would Custom Intent audiences, In-Market audiences, Affinity audiences, and more. We highly recommend using smart bidding strategies like Target CPA or Target ROAS so you can drive leads, sales, and conversions.

How to Set-Up Google Remarketing – First, you want to make sure you have a source for creating audiences, whether you use the Remarketing Tag or Google Analytics. Then, you want to set-up your audiences and publish them in Google AdWords. There are a variety of audiences you can create. Once you create your audience, you can set them as your targeting in your Ad Groups as you create a Google Ads display advertising campaign. You can also use Remarketing audiences for search ads and for your video ads. We focus more on Remarketing lists for display ads.

Remarketing Lists – Our Google ads retargeting tutorial will show you exactly how to create lists of audiences based on your website, app, videos, and more. Once you create the lists, whether you want to target people who have visited specific pages, new users, returning users, and more, you can easily target them in your campaign.

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39 Comments

Surfside PPC

July 4, 2020

Please subscribe to my YouTube channel for more of my marketing tutorials! For my free online marketing video and eBooks, sign-up for the Surfside PPC Newsletter and it will be sent to you immediately: https://surfsideppc.com/newsletter/. I do not sell to my email list and you can stay up-to-date on our content. Thanks for watching my video and leave any questions in the comments section.

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SNEAKER N

July 4, 2020

your are best, thanks!

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行销

July 4, 2020

can i hire you for marketing my project

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Orçun Aras

July 4, 2020

best video ever rtm, thanks for easy expression, thanks for video!

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silvee tandra

July 4, 2020

Hi,
Can I use at a time remarkteing all of audience like, all visitors at last 30 days and website specific visitors and many more this type? Which one is best actually specific one select like all websites visitors?

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Timon Guldner

July 4, 2020

Is it possible to remarket to people who aren't coming from search YouTube gmail or display ads? So if a person comes from example quora can I remarket them with google display ads ?

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mister rhee

July 4, 2020

Is there a difference between creating the same type of audience on google ads and analytics? For example a checkout audience that contains "/checkout". If I were to do that on both Adwords and Analytics it should pull the same data?

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Enterpriser Suite

July 4, 2020

Not sure if you did it yet but when using a WordPress, Google now has a plug-in that will allow you to connect your analytics, AdSense and much more without having to add the code. In some cases, that plugin helps speed up your site without having to call for the code.

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Froddoshxx

July 4, 2020

This guy is the best ever

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BPerfect Match

July 4, 2020

Thanks for your help!

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Prem Gupta

July 4, 2020

great

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WM Luna

July 4, 2020

I was very excited to see the Customer List option at 05:53. Going to be utilizing that very soon. Thanks!!

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TXTE

July 4, 2020

Does it pull the previous users from 30 days prior to setting up the audience or does the pool start fresh?

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TXTE

July 4, 2020

I have linked the Google Ads and Analytics account and create an "All Users" audience but it's not showing up on my google ads account as an available audience to select from?? It's always saying the pool size is 0.

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Krishnaveni P

July 4, 2020

can't we create a new user audience in google adwords

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Mirza Fraz Baig

July 4, 2020

I am having an issue with my re-marketing display campaign, it is showing ads out of re-marketing list as well even after applying all the things you have mentioned in the video. Can you please guide how to stop Google Ads from showing display ads out of re-marketing list?

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raul martins

July 4, 2020

Hey! Do you have any tutorial on dynamic remarketing? Thanks

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Trevor Sinclair

July 4, 2020

Nice! This is exactly what I needed.

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Josh May

July 4, 2020

Quick and informative, thanks!

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stephyd243

July 4, 2020

Hi @surfsidePPC just wondering if you created a tutorial for Dynamic Remarketing? If you did I would really like to watch it. Thanks for all your helpful videos!

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Lloyd Pearson

July 4, 2020

Audio too low and graphice out of focus.

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Momark Mark

July 4, 2020

Superb

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Parmenion Kapatsolos

July 4, 2020

Please speak slowly.

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Online Marketing Strategies

July 4, 2020

Really nailed remarketing here. Thanks. Clear and concise.

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Burcu Tokatlioglu

July 4, 2020

Great video as always! Will you upload a video about dynamic retargeting on Google ads as well? Looking fwd to it!

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Arthur Tutt

July 4, 2020

brilliant, saved the day again

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Madhur Bajaj

July 4, 2020

Amazing video. Thanks

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Alex Estrada

July 4, 2020

Beautiful!

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Filippo Cordioli

July 4, 2020

best remarketing tutorial I found on YouTube. keep up the good work. Thanks

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Matthew Steinmetz

July 4, 2020

work with wwe now,,,,,watch this now

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Matthew Steinmetz

July 4, 2020

be safe now,,,,,, don't get in trouble,,,,,, check in with security now and youtube to and gmail to,,,,,, good luck ,,,,, watch this now

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umair sarwari

July 4, 2020

best video on remarketing. its really helpful.

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The Mind of Rey Rey

July 4, 2020

I had a remarketing ads setup that got me thousands of impressions for $1 a day.. and have no idea how to set it up again.. any idea what setup that was?

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Savvy Emprendedores

July 4, 2020

The best video on google remarketing! Had been struggling to use google tags manager, didn't know you could just use Google Analytics. THank you so much, subscribed!

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Andy Schmidbauer

July 4, 2020

Question: I see that you setup Audiences once with Google Ads, and once with Analytics. Is there a purpose for this other than showing variation?

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Mudi Disi

July 4, 2020

HI. Thanks for the content here. Please can I do remarketing for Shopping Ads as well?

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Rumen Yanev

July 4, 2020

Hello!
Is it possible to exclude audience who already visit specific website (not mine). I am bidding on brand keywords with my affiliate website and need to exclude users who are already customers or visitors of their official website, because probably many users clicks on my ads because they want to log in but I need new registrations and not old users.

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DIGITAL

July 4, 2020

Very informative and professional tutorial. Thank you!

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Tony Laws

July 4, 2020

@ Surfside PPC – Do you have any videos or tutorials on setting up Dynamic Remarketing for various touchpoints or goals on site?

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